So how much did VW pay the Touareg tribe for using their name in a billion dollar game? Nada, says VW: "The tribe should be honored to be considered worthy by us to have adopted their outstanding identity based on human strength and adaptability, just like our SUV."
Let's rephrase that: Why shouldn't VW pay anything for an ancestral brand, especially with 700,000 units sold? Sheer exploitation and disrespect. Branding, like any other exercise is regulated. No minors, no offensive, abusive or too suggestive advertising
Then we assume the posture of Reusch Sports is to produce it's post-colonial-piracy-reminiscent brand no different from blood diamonds, on the back of others. Chrysler didn't pay diiddly to the Cherokee nation, partly thanks to a prior generation of avid destiny seekers having exterminated them or simply due to ruthless corporate bullying and a "sue me!" attitude.
And pursue you messieurs, we will.